Our Story

HeartTee Goods Co. started with a simple idea: slow down, appreciate the journey, and live with intention.

As a mother of four daughters, an athlete (in my own head), and a lifelong creative, I've always been drawn to the things that bring people together—nature, movement, meaningful conversations, and the everyday moments that often go unnoticed; the ones that don't make it into someone's social media reel. Whether I'm running beneath a canopy of oak trees, exploring a new town, sitting in a coffee shop with a journal, or spending time with family and friends who have become family, I've learned that the best parts of life aren't rushed.

HeartTee Goods Co. was created as a reflection of that mindset.

What began as a creative outlet grew into a family project built on the belief that what we wear can be a reminder of how we want to live. Every design is inspired by intentional living, curiosity, exploration, and the idea that all good things take time.

Our YOLO Run Club collection was born from a love of movement—not competition. It's for runners, walkers, hikers, and anyone who believes that getting outside can change your perspective. It's a reminder to run your own race, explore more, and stay connected to the things that matter most.

At HeartTee Goods Co., we're not chasing trends. We're building a community of people who value authenticity, growth, creativity, and living life with more heart.

Thank you for being here and for supporting a small family-owned business. We hope our products inspire you to slow down, explore more, and embrace the journey.

Less Ego. More Heart.

XO, Tina🧡