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Our Story

HeartTee Goods Co. began in the summer of 2016, at the kitchen table in Atlanta, Georgia.   A stay-at-home mom raising four creative teenage/pre-teen daughters decided to give them a summer project: create a streetwear brand. What started as a fun way to keep busy quickly evolved into something bigger than anyone imagined. The very first design? A simple drawing on a dinner napkin and pretty sure it was a heart. From there, the girls' creativity flowed- social media, save the planet, spaceships, astronauts, cartoons, video games, flowers-everything that captured the wonder and curiosity of teenage life.  The brand was playful, vibrant, and full of energy, just like its creators. Over the years, HeartTee Goods has grown alongside us. What began as a youthful expression has evolved into a more intentional, emotionally mature brand. Today, we create streetwear that reflects who we are, what we believe in, and the values we want to share: authenticity, self-expression, and heart in everything we do. HeartTee Goods isn't just clothing- it's a space for creativity, connection, and living intentionally. From a kitchen table in 2016 to where we are today, our journey continues, and our heart is still at the center of everything we design.